About BSEA.

BSEA is a Strategy and Performance Management consulting and training firm that provides simple, practical performance improvement solutions that incorporate proven methodologies and software. Training and change management are an integral part of our solutions.

Our affiliation with Stacey Barr Pty Ltd (Australia), APMG (UK) and QPR Software Plc. (Finland) gives us access to the best available consulting, training and technology resources; and as well gives us access to a global network that enhances best practice, learnings and sharing, as well as opportunities to deliver services across the continent.

Since our founding in 2008, we have worked for companies, government departments and not-for profit organizations of different sizes across Africa.

We work with Authenticity, Presence…

Everyday as consultants, we engage with individuals at all levels of the organization who are open to learn and engage differently in order to improve performance. This sometimes means learning to question and change ones underlying values and assumptions.  At BSEA, we are cognizant of the difficulty and vulnerability that comes with new learning and experimenting.  For this reason, our role and duty is to engage authentically with our clients, making sure we act in their goodness in mind, believing in them and their ability of make things happen: We work with presence as we help leaders and managers to support employees as they seek to detect gaps in their performance, identify possible interventions and work towards bridging those gaps.

Our purpose statement.

We believe that each in an organization, is a performance leader with the ability to transform what they do to get better results.

At BSEA we empower teams and individuals to generate possibilities, make decisions, take actions that create a better world and learn from their actions.

Our training, coaching and facilitation service on performance measurement, strategy execution and change management builds the ability of individuals and teams to continuously challenge what they do, meaningfully measure progress towards desired outcomes, and report and improve performance.


Peter Ndaa

Peter Ndaa


A Strategy and Performance Measurement Expert and is the Founder and Chief Executive Officer of BSEA...

Njeri Faith

Njeri Faith

Organization Change Specialist

Faith is an Organizational Change Expert and is the Leading Change Director at BSEA....

Margaret Nazi

Margaret Nazi

Performance Automation Advisor

Margaret is the Business Development Director at BSEA where she is responsible for...

Kelvin N. Nzuki

Kelvin N. Nzuki

Software Consultant

Kelvin is the Software Consultant & Project Manager at BSEA responsible for Project Management, Software...

Eric Gitari

Eric Gitari

Relations Manager - BSEA

Eric is the Relations Manager at BSEA responsible for building and preserving trusting relations with customers as...

Brunner Florence

Brunner Florence

Human Resources Specialist

Florence is the Human Resources Specialist and Personal Assistant to the Chief Executive....

“The consultants’ role was thought provoking. Being able to sum up our value proposition as “Always there” brought clarity to our strategic positioning within the humanitarian industry…. BSEA’s passion and involvement has greatly benefited Kenya Red Cross Society in demystifying and clearly and graphically communicating our strategy. Most commendable, the team never questioned the long hours that they had to put in for us. The consultants listening skills and approach towards challenges have made it a joy to work with BSEA…”
Arthur Ogonji
Strategy Champion, The Kenya Red Cross Society
“BSEA has Continuously delivered simple solutions and engaged expertise.”
Ing. William Amuna
Chief Executive, GRIDCo Ghana
“What I find extraordinary with BSEA is their ability to integrate world class methodologies namely PuMP and BSC; this way avoiding most common pitfalls facing many organizations while implementing BSC. Most Consultants get trapped with BSC unaided, without knowledge that BSC is only strong for designing strategies but not very reliable in strategy implementation especially in making objectives measurable, designing measures, implementing measures, and reporting performance.”
Assey Charles
Manager Strategic Planning & Performance Review, Bank of Tanzania


Stacey Barr Partner


Company Contact Details:
Stacey Barr Pty Ltd
ACN: 129953635
Director: Stacey Barr



Helsinki Office (HQ)
Huopalahdentie 24
00350 Helsinki



Sword House (HQ)
Totteridge Road
High Wycombe
HP13 6DG