About Us

Who We Are

BSEA is a Strategy and Performance Management consulting and training firm that provides simple, practical performance improvement solutions that incorporate proven methodologies and software. Training and change management are an integral part of our solutions.

Our affiliation with Stacey Barr Pty Ltd (Australia), Polarity Partnerships (US) and QPR Software Plc. (Finland) gives us access to the best available consulting, training and technology resources; and as well gives us access to a global network that enhances best practice, learnings and sharing, as well as opportunities to deliver services across the continent.

Since our founding in 2008, we have worked for companies, government departments and not-for profit organizations of different sizes across Africa.

Our Purpose

We believe that each in an organization, at whatever level they are at, is a performance leader with the ability to change the way they do things to get better results. At BSEA we empower teams and individuals to generate possibilities, make decisions, take actions that create a better world and learn from their actions. Our training, coaching and facilitation service on performance measurement, strategy execution and polarity management builds the ability of individuals and teams to continuously challenge what they do, meaningfully measure progress towards desired outcomes, and report and improve performance.

We Work with Authenticity, Presence…

Everyday as consultants, we engage with individuals at all levels of the organization who are open to learn and engage differently in order to improve performance. This sometimes means learning to question and change ones underlying values and assumptions.  At BSEA, we are cognizant of the difficulty and vulnerability that comes with new learning and experimenting.  For this reason, our role and duty is to engage authentically with our clients, making sure we act in their goodness in mind, believing in them and their ability of make things happen: We work with presence as we help leaders and managers to support employees as they seek to detect gaps in their performance, identify possible interventions and work towards bridging those gaps.


Peter Ndaa

Founder and Chief Executive Officer

Peter is a Strategy and Performance Measurement Expert and is the Founder and Chief Executive Officer of BSEA.  Since founding the company in 2008, Peter has grown BSEA to provide strategic, simple and practical guidance and assistance to leading corporates, not-for-profit institutions and government owned entities in strategy formulation and implementation, organizational transformation, financial process design and improvement, financial management, performance and change management and automation.

Throughout his 25 years of experience, Peter has worked with organizations where he has successfully led the development and implementation of integrated, automated strategic and performance management systems. As a Balanced Scorecard Master Professional (BSMP) and a Certified and licensed and PuMP® Consultant with Stacey Barr Plc. (Australia), Peter has consulted for several organizations in the region and trained and certified over 400 Balanced Scorecard Professionals at both Certificate and Master professional level and PuMP® Blueprint across Africa.

Peter’s experience spans multiple industries in the region including financial services, manufacturing, telecommunications, agriculture, ports and utilities. A selected portfolio of clients served include Commercial Bank of Africa, Bank of Tanzania, Bank of Uganda, Central Bank of Nigeria, National Bank of Commerce (Tanzania), Uganda Finance Trust, Uganda Development Bank Ltd, East Africa Portland Cement Company, Uganda Communications Commission, National Cereals and Produce Board, Magana Flowers Kenya Limited, Kenya Ports Authority, Ghana Grid Company, Tana Athi Water Services Board (TAWSB), KENGEN, ZESCO and TANESCO.

Peter holds an MBA degree from Ashridge Business School, UK and completed an Advanced Management Program at IESE Business School. He is a member of the Institute of Certified Public Accountants of Kenya (ICPAK) and the Institute of Certified Public Secretaries (ICPSK).

Prior to starting BSEA, Peter worked as the Director of Strategy & Finance at Strathmore Business School (SBS). He also served as the Finance Director for Tiomin Kenya.  Peter also worked as the Business Development Director at Oserian Development Company in Naivasha. He started his career as a Chief Accountant at Wellcome Kenya Limited.

Peter can be contacted at:

Email: pndaa@b-sea.org: Tel: +254 722791318

Njeri Faith

Change Leadership and Polarity Management

Njeri is a consultant and trainer in organisational change and polarity management. She has over 14 years’ experience in change and performance management. Njeri has supported different organisations in Kenya, Uganda, South Sudan, Zambia, Tanzania and Ghana in change, polarity management, communications and development of balanced scorecards and performance measures. Some of the clients in Njeri’s portfolio include: Parliament of Uganda, the Bank of South Sudan, Harambee Sacco, Kenya Ports Authority (KPA), Bank of Uganda, Bank of Tanzania, Central Bank of Kenya, National Environment Trust Fund (NETFUND), National Oil of Kenya (NOCK), ZESCO (Zambia), Volta River Authority (Ghana), Ghana Grid Company (GRIDCo), Pacis Insurance Company Ltd, East African Portland Cement, the Kenya Red Cross, the Bank of Uganda, Workers Compensation Fund, Tanzania, Uganda Communications Commission, National Information Technology Authority (NITA) – Uganda, Tanathi Water Services Board (TAWSB), NEPARC, and others.

Njeri is a certified Polarity Management trainer and consultant with Polarity Partnerships, a licensed PuMP® performance measurement consultant and trainer with Stacey Barr Plc, a, Balanced Scorecard Master Professional practitioner and a lead trainer in change management with AMPG. She holds a Masters degree in Organizational Change from Ashridge Business School.

Book me for a chart at:
Email: fnjeri@b-sea.org

Our Partners

Through our Global Partners, Balanced Scorecard East Africa is able to reach an ever expanding customer base interested in the tangible results derived from applying our integrated services that link strategy to operations.

Together, BSEA and our partners sell and deliver strategy management, change management and leadership solutions that help our clients throughout our region achieve superior performance.

Stacey Barr

With PuMP®, Stacey helps people replace bad habits with an easy, fast and engaging approach to measuring measuring and leading organisational performance.

QPR Software

QPR provides software products for Process Mining, Enterprise Architecture, Business Process Management, Performance Management & Quality Management.

Polarity Partnerships

The Polarity Management, LLC, works with Strategic Partners. Strategic Partners and Certified PACT™ Consultants to deliver consulting, coaching and training services using the Polarity Approach to Continuity and Transformation (PACT), the Polarity Thinking™ and the PACT™ process.

    BSEA is a Strategy and Performance Management consulting and training firm that provides simple, practical performance improvement solutions that incorporate proven methodologies and software. Training and change management are an integral part of our solutions.


    Kufuga Road off Lang'ata Road

    P.o Box 76048

    Nairobi, Kenya, KE


    0707 968982