We believe that organisations exist primarily to make a difference in the world, i.e. to create unique value.

This belief underpins our approach to strategy design and execution. “A great strategy is more than an aspiration, more than a dream: it’s a system of value creation, a set of mutually reinforcing parts. Anchored by a compelling purpose, it tells you where a company will play, how it will play and what it will accomplish”.

Our context for strategy design and execution is “continuous improvement for a better world”. It is about building a high-performance culture and therefore a high-performance organisation.

An executable strategy needs to be meaningful and actionable


High-performance organisations have clarity of:

  • Purpose,
  • How to create, deliver and capture value, that is, their business model, and
  • How to measure success,
  • What is holding back performance,
  • What to do to reach high performance targets.

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Strategy design

Involves reaffirming an organisation’s purpose, defining and clarifying its business model, assessing the impact of environmental factors on the business model and identifying desired results or outcomes.


Links the planning and improvement processes and is the first step towards bringing strategy to life. Measures are the catalyst for performance improvement. To meaningfully measure goals so that we can determine accomplishments and what needs improving, we must be deliberate with measurement.


The execution process. It entails identifying and removing constraints in the organisation’s operating model or processes to achieve targets.

Our Performance Leadership Process (PLP) for strategy design and execution organises these three processes (Strategy design Process, Measurement Process & Improvement Process) into two overlapping phases – planning and implementation; and four stages – design, report, discuss and improve to make strategy design and execution deliberate and practical.

    BSEA is a Strategy and Performance Management consulting and training firm that provides simple, practical performance improvement solutions that incorporate proven methodologies and software. Training and change management are an integral part of our solutions.


    Kufuga Road off Lang'ata Road

    P.o Box 76048

    Nairobi, Kenya, KE


    0707 968982