Peter Ndaa

Peter is a Strategy and Performance Measurement Expert and is the Founder and Chief Executive Officer of BSEA.  Since founding the company in 2008, Peter has grown BSEA to provide strategic, simple and practical guidance and assistance to leading corporates, not-for-profit institutions and government owned entities in strategy formulation and implementation, organizational transformation, financial process design and improvement, financial management, performance and change management and automation.

Throughout his 25 years of experience, Peter has worked with organizations where he has successfully led the development and implementation of integrated, automated strategic and performance management systems. As a Balanced Scorecard Master Professional (BSMP) and a Certified and licensed and PuMP® Consultant with Stacey Barr Plc. (Australia), Peter has consulted for several organizations in the region and trained and certified over 400 Balanced Scorecard Professionals at both Certificate and Master professional level and PuMP® Blueprint across Africa.

Peter’s experience spans multiple industries in the region including financial services, manufacturing, telecommunications, agriculture, ports and utilities. A selected portfolio of clients served include Commercial Bank of Africa, Bank of Tanzania, Bank of Uganda, Central Bank of Nigeria, National Bank of Commerce (Tanzania), Uganda Finance Trust, Uganda Development Bank Ltd, East Africa Portland Cement Company, Uganda Communications Commission, National Cereals and Produce Board, Magana Flowers Kenya Limited, Kenya Ports Authority, Ghana Grid Company, Tana Athi Water Services Board (TAWSB), KENGEN, ZESCO and TANESCO.

Peter holds an MBA degree from Ashridge Business School, UK and completed an Advanced Management Program at IESE Business School. He is a member of the Institute of Certified Public Accountants of Kenya (ICPAK) and the Institute of Certified Public Secretaries (ICPSK).

Prior to starting BSEA, Peter worked as the Director of Strategy & Finance at Strathmore Business School (SBS). He also served as the Finance Director for Tiomin Kenya.  Peter also worked as the Business Development Director at Oserian Development Company in Naivasha. He started his career as a Chief Accountant at Wellcome Kenya Limited.

Peter can be contacted at:

Email: Tel: +254 722791318

    BSEA is a Strategy and Performance Management consulting and training firm that provides simple, practical performance improvement solutions that incorporate proven methodologies and software. Training and change management are an integral part of our solutions.


    Kufuga Road off Lang'ata Road

    P.o Box 76048

    Nairobi, Kenya, KE


    0707 968982