BSEA Consult helps organisations close the strategy–execution gap by designing measurable strategies, meaningful performance systems, and leadership disciplines that deliver results you can see, trust, and improve.
Most organisations don’t struggle with ambition.
They struggle with translation, measurement, and follow-through.
Common symptoms include:
Strategies that sound compelling but are difficult to execute
KPIs that track activity but don’t reveal performance
Performance reviews that create pressure without insight
Leaders unsure whether progress is real or assumed
This isn’t a motivation problem.
It’s a performance discipline problem
At BSEA Consult, we believe execution improves when leaders:
Define success as observable results, not intentions
Measure performance to learn and improve, not just to judge
Treat accountability and learning as interdependent forces, not trade-offs
This perspective shapes how we design strategies, measures, and leadership conversations.
Translate strategy into measurable outcomes
Design performance measures that reveal real progress
Build performance systems that support learning and accountability
Develop leadership capability for evidence-based decision-making
PuMP® (Performance Measurement Process)
A disciplined approach to designing performance measures that connect everyday work to strategic results, and enable meaningful performance conversations.
Evidence-Based Leadership
Equipping leaders to replace opinion-driven decisions with evidence drawn from well-designed performance measures.
Polarity Approach to Continuity and Transformation
Helping leaders manage ongoing tensions, such as stability and change, performance and accountability, centralisation
Strategy-Execution Bridge (SEB)
A systems view of how strategy, measurement, leadership, governance, and culture interact to turn intent into sustained results.
We work with organisations where execution matters:
Our clients share one thing in common: a commitment to measurable impact, not just good intentions.
Clients work with us because we:
Focus on results, not theatre
Equip leaders with tools they actually use
Balance discipline with learning, accountability with improvement
Understand the realities of leading in Africa and the Middle East
We don’t just help organisations measure performance.
We help them manage it well.
BSEA Consult is founded by Peter Ndaa, a strategy execution and performance measurement practitioner with over 20 years of experience working with leadership teams across Africa and the Middle East.
Our work reflects a deep commitment to evidence-based strategy execution, delivered through a growing community of practitioners and partners.
Let’s have a focused conversation about where execution is breaking down — and how to fix it.
Start the Conversation