BSEA Consult helps organisations develop strategy with execution in mind from the outset. We work with leadership teams to clarify intent, define success in observable terms, and design strategies that can be measured, managed, and adapted over time.
This is not strategy as abstraction. It is strategy designed for execution.
Strategy succeeds when it is designed with a clear line of sight to execution.
This requires leaders to:
Define strategy in terms of observable results, not just aspirations
Understand the cause-and-effect logic that connects choices to outcomes
Anticipate how strategy will be governed, measured, and discussed
We help leaders design strategy that is clear enough to guide action and robust enough to adapt.
Our strategy design work focuses on Structure — how strategic intent is translated into a coherent execution logic.
This includes:
Clarifying purpose, outcomes, and strategic results
Developing Results Maps that show cause-and-effect relationships
Ensuring strategic objectives are measurable without prematurely setting targets
Aligning strategic priorities across organisational levels
The outcome is a strategy that people can see, understand, and align to.
Structure • Evidence • Behaviour
Design Strategy focuses primarily on Structure — but it is informed by the full SEB (Structure, Evidence, Behaviour) lens.
Even at the strategy design stage, we help leaders consider:
Evidence: How will we know whether this strategy is working?
Behaviour: What leadership behaviours will this strategy require?
This ensures the strategy is designed with execution realities in mind — not handed over and hoped for.
Organisations that work with us on strategy design gain:
Clear, measurable strategic results
Shared understanding of strategic priorities
A strong foundation for performance measurement and review
Reduced execution ambiguity across teams
Most importantly, leaders gain confidence that their strategy can be executed, monitored, and improved.
Design Strategy is one discipline within BSEA Consult’s integrated execution system.
It connects directly to:
Manage for Results (Evidence): designing measures that track strategic results
Manage Complexities (Behaviour): equipping leaders to navigate tensions that arise during execution
Strategy design does not stand alone. It works as part of a complete execution system.
Our strategy design engagements may include:
Executive strategy design workshops
Results Map development and validation
Facilitation of strategic alignment sessions
Advisory support during strategy refresh or transformation initiatives
Engagements are tailored to context, complexity, and leadership needs.
If your strategy needs clearer results, stronger alignment, or a more reliable path to execution, let’s talk.
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